Onward with the Sat Spectrum sharing issue. The Tom Taylor NOW newsletter (posted below) from today mentions “risks” that sharing the C-band with telcos poses. To make sure that you understand, dear reader, let’s clarify that these risks are limited only to radio programming carried over Satellite and the major problem is signal encroachment and interference when the cell towers bombard the spectrum. And do you think Pai cares about radio? Gue$$ again.
Here is the fix for the delivery problem to consider. The current Sat that radio was recently moved to (is really an aging Sat) sits lower in the sky and any station/entity receiving from it could very well suffer increased degradation of the programming and delivery unless they pony up for a larger dish. So there’s a big ticket item to add to the list if one decides to move forward with the Satellite game. But then you are still stuck with all the drawbacks and limitations of “dumb” Sat delivery.
Or you can consider going with the next big player in 24/7 radio program delivery that has been designed from the ground up and proven to have flawless delivery as well as a roster of benefits to everyone in the radio programming chain. That’s us! Far too many bennies to list here so you’ll have to give us a call for specifics but it’s all about bringing delivery into the twenty-first Century by adding automation, studio-quality sound, intelligent programming, customization, flexibility, transparency and making sure everyone gets paid…and paid faster, too. Over 3 thousand radio stations and AP News and CBS/Entercom trusts us to get it right so why shouldn’t you? And if that’s not enough, I’ll mention that you’ll be spending less but getting a whole lot more value and premium service too. Ask any of our clients.
If you are new here, and this never gets old, we are the exact same team who invented and launched DG Systems, Inc. which not only pioneered digital delivery itself but the company dominated the radio/TV spot delivery for 23 years before selling it off and retiring the DGIT NASDAQ handle. In other words, you can rest assured that your programming and/or station is in very smart, competent and experienced broadcast media hands. It took many years of consistent, hard work to get this company to where it is now and we’re not going anywhere but up (but not up where Sats are).