Oh that word! Programmatic. Phooey! What does that word even mean? What does Programmatic mean TO YOU? Unfortunately, in order to communicate on a mass scale, humans have to use words that are most familiar. How familiar are you with the meaning of the word programmatic? The point being that when a whole genre of service is brand new, the thing will be interpreted by the person explaining it. Now, in the realms of broadcast media, programmatic may be something different from what you think.
Massive success for the user is what we intend to build into the refinements of this new service…whatever it ends up being called. Click below to read the news on AllAccess.