We Never Called It Content

What makes #radio special. Certainly it’s NOT “content”.

DickTaylorBlog

Larry Lujack, The Real Don Steele, Robert W. Morgan, Dale Dorman, Ron Lundy, Salty Brine, Bob Steele, and so many, many more. These names I’ve dropped are all no longer on the radio. Terrestrial radio anyway. We radio geeks like to think they are now Rockin’ N Rollin’ the hinges off the pearly gates.

Everyone can understand the circle of life. People retire, people pass on.

But this past week saw the “forced retirement” of more big names in radio. Two of them that were on Los Angeles radio have a star on the Hollywood Walk of Fame. They delivered, according to what I’ve read in the trades, excellent audience ratings. So what happened?

Bill Gates once famously announced “content is king” as we entered the Internet age. Microsoft would give businesses WORD, EXCEL, PowerPoint etc. The business schools graduated a whole gaggle of spreadsheet nerds who excel at these…

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