The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google

Here’s one hellova post about the nightmare called ad blocking.

The Overspill: when there's more that I want to say


The thing about print adverts was that they stayed where they were. Photo by Bethan on Flickr.

TL:DR: when Apple’s iOS 9 comes out in September, there’s going to be a dramatic uptake of ad blockers on iOS – and it’s going to have far-reaching effects not just on websites and advertisers, but potentially also on the balance in mobile platforms and even on Google’s revenues.

Now, the longer version.

Remember newspapers?

In the old days, adverts appeared in print, on the radio and on the TV. Most ad-supported news organisations that have shifted to the internet began in print.

Ads in print were straightforward. Advertisers bought space, and editors could turn them down, or sometimes decide not to run them if a story broke that would bring about an awkward juxtaposition of, say, the advert for a shoe store on page 3 and the big breaking story now…

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The End of Facebook…

Dick Taylor makes some more valid points about the current state of #radio

DickTaylorBlog

…is about as likely as the end of radio. I’m sure I got your attention with that headline. But you might be surprised to learn that Facebook and radio have a lot more in common than you ever gave much thought to.

A study by two Princeton researchers in 2014 created quite a stir when they announced that Facebook would undergo a rapid decline in the coming years. They predicted that Facebook would lose 80% of its peak user base between 2015 and 2017.

Facebook folks, using the same flawed research techniques as those used in the study predicted that Princeton University would only have half of its current enrollment by 2018 and zero students by 2021. They were making a point, those fun folks at Facebook.

This whole dust-up reminded me of all that we in radio have been going through of late; everyone predicting our demise.

Gawd…

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Forbes “reports” radio isn’t as bad as everyone has been saying.

gramovox.com/products/floating-record
gramovox.com/products/floating-record

While we all agree with terrestrial radio’s logistics of easy access and it’s *still* dominant ubiquity, the need for more accurate reporting of consumer engagement has been judiciously uncovered (hat tip to Jacob’s Seth Resler for reporting this light bulb moment) as the real villainous challenge that OTA #radio is facing now. It’s the lack of digital sophistication (IMO) within our industry that is driving this new *sponsor attrition* and this is what will be the ultimate cause of OTA radio’s choking demise.

But we have been given a reprieve.

Fraudulent reportage has slowed down the entire online ad race–but this slow down is only temporary. This lagging development does, however, give radio more time to evaluate it’s *best* options for easing (a “cross-fade, if you will) onto a digital delivery platform. Because this mighty transition will continue to push forward. And it is much like the global melting of the ice caps. It is happening, and you can see it if you choose to examine the situation closely.

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