Radio, the Same on Every Device, It’s Time

An excellent way to think about the problem for #radio’s future. Kudo’s for suggesting this idea, Dick Taylor!

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Once upon a time, cars were steered by a stick. The throttle was located on the steering wheel. The high beams switch was located on the floor. And it was different in every car. Computers started off all being different just like the software programs they operated. Today, the only real learning curve is switching between Microsoft and Apple for computers or Apple and Android for smartphones and even they aren’t all that different anymore.

It’s time for radio to standardize.

AM, FM, DAB, DAB+, HD Radio, HD2, HD3, HD4, Streaming….it’s insane. It’s confusing.

Norway, a country about the size of New Mexico has decided to standardize radio around the digital broadcast format. No more AM or FM, just digital. This caused uproar around the globe, but aren’t the Viking folks really doing radio in their country a favor? Standardizing around a single format?

Just imagine if the world operated…

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