Radio can add big data too. No big deal. But it has to get on a digital platform…. Like Synchronicity 🙂
In some ways Spotify, Pandora and other streaming platforms are just the latest evolution in how consumers enjoy their favorite music.
However, unlike their predecessors such as cassettes, CDs and even MP3s, streaming services are compiling huge amounts of real time data about users and their consumption patterns.
Unlike cassettes and CD’s, streaming services are building relationships directly with the audience and are seeking to grow consumption and build loyalty.
In addition, unlike the B side of an album that only the most diehard fan enjoys listening to, playlists and algorithms serve up a customized, personal listening experience.
In addition, data consumption, which until very recently was a barrier to unlimited streaming on smart phones, is quickly going away with ubiquitous wi-fi…
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