RADIO: Now’s the time to ditch satellite delivery.

Onward with the Sat Spectrum sharing issue. The Tom Taylor NOW newsletter (posted below) from today mentions “risks” that sharing the C-band with telcos poses. To make sure that you understand, dear reader, let’s clarify that these risks are limited only to radio programming carried over Satellite and the major problem is signal encroachment and interference when the cell towers bombard the spectrum. And do you think Pai cares about radio?  Gue$$ again.

Here is the fix for the delivery problem to consider. The current Sat that radio was recently moved to (is really an aging Sat) sits lower in the sky and any station/entity receiving from it could very well suffer increased degradation of the programming and delivery unless they pony up for a larger dish. So there’s a big ticket item to add to the list if one decides to move forward with the Satellite game. But then you are still stuck with all the drawbacks and limitations of “dumb” Sat delivery.

Or you can consider going with the next big player in 24/7 radio program delivery that has been designed from the ground up and proven to have flawless delivery as well as a roster of benefits to everyone in the radio programming chain. That’s us! Far too many bennies to list here so you’ll have to give us a call for  specifics but it’s all about bringing delivery into the twenty-first Century by adding automation, studio-quality sound, intelligent programming, customization, flexibility, transparency and making sure everyone gets paid…and paid faster, too. Over 3 thousand radio stations and AP News and CBS/Entercom trusts us to get it right so why shouldn’t you? And if that’s not enough, I’ll mention that you’ll be spending less but getting a whole lot more value and premium service too. Ask any of our clients.

If you are new here, and this never gets old, we are the exact same team who invented and launched DG Systems, Inc. which not only pioneered digital delivery itself but the company dominated the radio/TV spot delivery for 23 years before selling it off and retiring the DGIT NASDAQ handle. In other words, you can rest assured that your programming and/or station is in very smart, competent and experienced broadcast media hands. It took many years of consistent, hard work to get this company to where it is now and we’re not going anywhere but up (but not up where Sats are).

trouble on the C-Band2-for blog - Tom Taylor053018


Phone COs & Apple want SAT Spectrum.

This specific, windfall development came out of the blue for all of us here at SyncBP Strategy Central. We knew the phone Cos wanted more spectrum, but the race to 5G is really a race and that pushes the situation into high gear. We at Synchronicity are happy to report that we’re ready, willing and able to handle all the traffic our clients and prospects want to throw at us. SyncBP has perfected & tested our new, Live LIVE program feature and are preparing to launch a brand new show utilizing all of our latest live delivery capabilities along with many features that you could never achieve using a SAT delivery system: Including but not limited to; high quality stereo sound, real split-copy, flexible local delivery, along with the types of metrics that sponsors & agencies will come to expect going forward.

Sorry, but carrying radio programming on satellite is over. Good riddance too. It was 1980’s technology that never much improved nor advanced. It’s time to use the one and only advanced technology service that is out there carrying radio programming over the net. Only from SyncBPin.  Click here 9to5mac article

Tom Taylor SAT spectrum post

We may have begun this journey originally with SpotMagic, Inc. in 1994 but boy oh boy, talk about your right place, right time thing!

Space Junk needs to be cleared from our atmosphere

space junk
There are 17,000 objects in Earth orbit currently being monitored. Only 7% of them are functioning satellites.


Official Product Release from SyncBP

TTN sync-GenMedia blurb 022818After years in development and many months of testing in the field: In partnership with Gen Media, the Sync Harmony radio station automation product is officially ready to roll out on a mass scale. The two defining actions of the Harmony system is that it fully automates radio programming to air and significantly speeds up reportage delivery to respective parties. The system works seamlessly while keeping information completely secure yet transparent and immediately available to the appropriate parties in the transaction.

Using Harmony…means that everyone gets paid much faster

The immediate results of Harmony are that a lot of time is freed up for humans to do other tasks, worry is significantly reduced as programming mistakes become a thing of the past and any human input errors are alerted and can be remotely fixed throughout the entire broadcast chain before air. The Harmony system completely obliterates any type of existing radio station automation on the market today and easily dates these other automation systems for the next ten years. The cost of ownership of the Harmony station automation is the lowest in the business while Harmony offers masses of value. And using Harmony’s digital data feature means that everyone gets paid much faster.

There are future products and benefits that will be added/enabled to enhance the Sync Broadcast Platform and actively seeks feedback and new ideas from users so that the integrated system will grow to be custom-made for the needs of stations and the industry.

The official site for Sync Harmony

A more detailed version of the press release is here.

Another version here

Future of Radio: Is It the End for Terrestrial Radio?

Radio is alive and well so we’ll let this Off The Leash guest poster report the Pew study and all.

off the leash

In my series of posts on the history of radio, one was titled “Video Didn’t Kill the Radio Star After All.” It was about the time when television became popular, the late 40’s and early 50’s, and the networks, NBC, ABC and CBS, virtually abandoned radio. Many, including the guys who ran those networks which supplied the most popular of radio programming, were ready to write the medium off.

Radio MastBut instead of fading away, radio had a revival. Transistors, car radios, teenagers, DJ’s, rhythm and blues and rock and roll all combined to make radio more popular than ever with both more listeners and more influence on a few successive generations of Americans.

Fifty years later, many are again questioning the future of radio. With streaming services, Spotify and Pandora, with satellite radio, podcasts and internet radio, with smartphones that allow you to carry your whole music collection…

View original post 838 more words

Radio need never worry about Ransomware bringing your air down.

We’ve all done it. It’s easy to slip up and open an email or document that comes in that you may have not recognized. New employees or Interns aren’t the only ones that visit virus-loaded Websites. And that is what the scammers that send out in email or post on Web sites are counting on.

When you are a Synchronicity client radio station or Ransom Note Message Threat Kidnapping Demand 3d Illustrationproducer, your entire programming data can be restored and you’re back on the air in less than an hour of contacting us! Just one of the free services offered from our secure delivery platform. Thanks for using SyncBP.

Here’s a related story from today.

Ransomware attacks Mondelez, as well as other global companies

What is happening to the broadcast industry right now.

There’s a lot of growth activity happening in the company right now and not surprisingly, when you have computers doing more of the work for you, the more free time you have. Isn’t that amazing?

A favorite article from a few years ago came to mind when thinking of ways to explain to you what is happening to the radio industry right now.

As this company designs strategic (and technical) solutions for some of the problems facing media in general and broadcast specifically, it’s important to know that going forward through the fire will take a stronger constitution and a greater flexibility than the broadcast business has had to face in its lifetime. Please click below for an explanation of dematurity and how this is what is happening to radio at this very minute.

Time to let go of the past and work the present rather than sit back and try to predict the future.

The title is paraphrased from a beautiful article written by Greg Satell for Forbes and re-posted below for your convenience as was another great piece posted just before this, written by Dick Taylor that I encourage you to also read. Two influencers writing about subjects close to our heart. I hope this means that the world view on digital media is catching up with our plan which was formulated way back in 1992!

Our plan has been slightly tweaked and modernized and the business summary rewritten over 70 times in two decades (to personalize and update it) but it is the same plan we envisioned in 1992 as to how we saw the future of broadcast media and advertising going into the digital future.

After inventing and launching the very first in the world national, digital delivery network for radio commercials called Digital Generation Systems (1990), we were forced into “selling it off” to the VC and their partners (who sold it to Scott Ginsberg-he, btw, did an outstanding job of running the company as it was). We took that opportunity for a long six month vacation to rest and come up with our next step to take broadcast programming into the digital future. Mind you, this was before the Internet was a public resource.

Using AOL and Compuserve along with all the local bulletin boards and The Well was all there was back then. Clumsy, slow to load and user unfriendly, I set out to make the Internet as easy to use as television. That’s literally the goal that SpotMagic, Inc. started with in 1993.

In 1993, hubs and I sold some of our DG founder stock to AT&T ventures and moved into 1700 California Street in SF and set up house with the business downstairs. I never liked commuting to 100 Spear St. and then paying for parking…and wearing a suit!

We hired a couple people then raised capital and took on investors until we had 40 employees! Before we reorganized and downsized in 1996, we first made an early prototype product and sold it online. Just a couple of the best people stayed on with us as we made the jump to remote working. In 1997, out of lockup from DG’s IPO, I sold some stock and bought a nice house in Santa Barbara. We moved there while also keeping a cheaper office overlooking the cable car turnaround. It’s with these few people that we kept on working to finish a full up software solution by 1998. We searched around until we found a niche and ended up employing our software solution in 1999 as a graphical, Interactive, play along TV application (not just text the way GE had tried to launch in 1996 with a product called Wink). It was working in perfect sync with over the air TV broadcasts and had Sony Television actually paying us to participate in real time gaming for viewers of the Game Show Network.

After the tech bubble burst in late 1999 and the fallout reaching into 2000, then we all know when 911 happened that it put the ad business as well as an enormous amount of startups into the toilet. Sony had already pulled out and sold off their ITV division by then so next, we built hardware and installed a few interactive digital signage projects putting kiosks into places like SF MOMA, Military buildings, and the brand new Williams Sonoma store in New York and in SF.

This time, it was a rough financial drought that caused me to sell my million dollar home and go scrounging at the lowest levels in my life just trying to stay alive for a few years. Time marched on and very few projects trickled in until a big ray of hope plopped on our active doorstep in 2010. We answered the call, built an elegant working prototype solution only to have it politically blocked for no good reason except that they could stop a smaller company from upstaging their own, failed prototype that did not work. They are one of the world’s biggest companys and they killed our chance to put our beautifully designed, digitally controlled, automated pay, tracking rack solution (fixing a pain in the ass problem) for five gallon water bottles in all of the Home Depot stores.

Before that though, we had again begun knocking on radio’s door without much success until in 2011 when we had a finished and approved contract sitting waiting to be signed on a desk at Citadel. A short- lived dream as it was promptly tossed in the round file when within 2 weeks in August of 2011, Cumulus bought Citadel, effectively putting a stop to our first contractual radio job.

Moving on, we kept calling everyone we knew in the industry just trying to get attention to show radio how we could now deliver long-form programming and as we could also carry the spots, we effectively were in direct competition with our previous company, DG Systems. Asking for an investment/partnership, we told DG what we were doing and after showing them how our system worked, they promptly decided to really get out of the business this time. I had already sold all my shares in DG but it was still a weirdly nice feeling to think we may have intimidated them a little.

Before finishing this history I want to state that our media business goal is to let the computer do what it’s good for; doing all the redundant tasks we can find in sales, production, delivery, playout, tracking and accounting in order to free up the time for broadcasters to do the creative work and local selling that only they can do. There are more helpful features coming so stay tuned.

After getting a foothold in 2012 with our very first client – the late, great Charlie Tuna – it was by sheer determination that we continued bootstrapping by any means possible to have continued on with just one client for our first official year in business.  Five short years later we have quite a number of clients using our automated delivery system taking shows from producer to air with a single button click. As it stands today, we deliver 75k hours of programming and over 850,000 spots per month and looking at breaking the one million per month mark in about 45 days. We’ve built a very powerful system and yet, it’s extremely easy to use. A few clients have nearly been brought to tears when they realized that high tech doesn’t always have to be expensive, hard or confusing to use.

We continue to build and bring out new features including our newest and a most important feature of LIVE, Live broadcast which we needed to be able to deliver sports and talk shows.

I encourage you to take the guided, online tour of the system to see for yourself how elegant and easy a truly useful software can be. We’ll have our private suite at the NAB again next month for a limited few interested parties to meet and greet, but if you leave your contact info, we’ll get back to set up an online tour of our system for all of your radio group at one time.

Now please enjoy the wisdom of the smartest futurist guy I know, Mr. Greg Satell.